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Sending List Information from Marketo to Webinato via API

Modified on Wed, Oct 25, 2017 at 9:54 AM

In order to pass information from Marketo to the Webinato Event Registration system, you must setup a Webhook inside of Marketo that points to a specific event, and then link that to a Smart Campaign. The instructions on doing this are below:

Create a Webhook linking to a Webinato event inside of Marketo
Create a Smart Campaign to call the created Webhook
Link a Data List to the Smart Campaign, according to Marketo's instructions
Start the Smart Campaign

Once this is set up, any new data from the lists in Marketo will send that info to the Webinato Event Registration System for a specific event. Details on the steps listed here can be found below:

Create a Webhook in Marketo

Click on the following link to read Marketo's instructions on how to create a Webhook:
https://docs.marketo.com/display/public/DOCS/Create+a+Webhook
Where instructed, please input the following information into the appropriate fields, following the text exactly, except where noted [in Bold and in Brackets]:
- URL: http://www.webinato.com/api/event/simpleEventRegister?p_eventID=[YourEventID]
  
  You can find the p_eventID by opening your event in the Event Manager and looking at the Event Login Link in the Summary Tab. The p_eventID is the long number at the end of the Event Login Link:
  ex: http://www.webinato.com/event/[p_eventID]
- Payload Template: fn={{lead.First Name:default=edit me}}&ln={{lead.Last Name:default=edit Me}}&email={{lead.Email Address:default=edit me}}&companyID=[YourCompanyID]&md5pass=[YourMD5Password]
  
  For more information on getting your account's API credentials, click HERE. (Link to New Article about Getting Your Account's API Credentials)
Since the Webhook contains event specific information, you must create a new Webhook for every event you wish to send Marketo information to.

Linking a Webhook to a Smart Campaign

Click on the following link to read Marketo's instructions on how to create a Smart Campaign and link a Webhook to it:
https://docs.marketo.com/display/public/DOCS/Use+a+Webhook+in+a+Smart+Campaign
After creating the Smart Campaign, you must link a Data List to that campaign according to Marketo's instructions.
Once the Data List is linked, start the Smart Campaign.

Additional Information

You must Clone the Webhook for each new event you wish to send data to from Marketo. To do this, choose Clone Webhook from the Marketo menu